Gender Stereotypical Policing in Advertisement: Act Your Gender
Television advertisements often portray men and women in very different roles, engaging in behavior that is often “safe” to perform in regards to one’s gender. Women are usually seen as domestic,...
View ArticleSpike Guys’ Choice Awards: Awarding Hypermasculinity and Emphasized Femininity
In a previous post for XY online we discussed the Spike TV show “MANswers”, what the show insinuated about men and women, as well as its treatment of “hypermasculinity” through its focus on violence,...
View ArticleBig Bang Theory: Challenging Traditional Masculinity and Femininity
In previous posts we have discussed television advertisements and shows that actively encourage “hypermasculinity” and “emphasized femininity”. In this post we will look at the show The Big Bang Theory...
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